lazymeercat115 Sep/ 18/ 2019 | 0
If you have spent any time in the jewelry industry or have followed it as a fan or a follower, you must have seen the name Le Vian. Not only are they major exhibitors in various tradeshows, they also have a vivid red carpet presence that nobody can deny. They clearly give Chopard and harry Winston a run for their money. Here are some things that you might not have known about this company.
HISTORY WITH SINGLE SOURCE STONES
When current CEO, Eddie LeVian’s father came to the United States of America, he started his own business. He didn’t want to become just another jeweler. He was always interested in single-source gems, so he started his business by importing Persian turquoise. That was back in 1970. He started importing around 2 million carats per year until the source became extinct.
Next, he chose to deal in tanzanite. In the 1980s he sent his son to Tanzania to make a deal with the miners for the blue-violet gem that was found in the shadow of Mount Kilimanjaro. He quickly became the top importer of tanzanite.
Their latest trending stones are the Chocolate Diamonds® that are selling like hot cakes even though they are not as common as other colored stones.
RUBY RING PERSUADES EDDIE LEVIAN
Eddie LeVian has been in this business for the last forty years. Before he joined the family business, he was contemplating whether to do something else or not. His grandmother’s ruby ring finally persuaded him to join his father. All the talk of ‘pigeon’s blood rubies’ and ‘craftsmanship’ really pulled at him and helped him develop an interest in the field. He realized that for him, jewelry is not a luxury but a legacy.
He first joined the trade as a salesman and worked his way to the top. He has really helped bring the business into the 21st century and their current fame and renown easily proves that he was the best man for the job.
In a very short time, the company went from making a few hundred pieces a year to making 40,000 pieces. Their budget is around $10 million that supports this huge amount of production. They now have factories in China, Thailand, Italy, as well as the United States of America and each factory has its own speciality.
Most of the pieces made at the Le Vian factories are one-of-a-kind and have helped propel the business’s name in various followings.
19 YEARS OF THE RED CARPET
Le Vian hosted its first Red Carpet Revue in 2000. It was a fashion/jewelry show that had celebrities, trend forecasts, models and a lot of other things that made this event an extravaganza. Now people are falling over each other to attend the Revue. The Le Vian group invites the top collectors to this event and they get to have first dibs on the new and exclusive pieces. They also unveil their “Gem of the Year” at this event.
CELEBRITIES WITH LE VIAN
Le Vian pieces have been seen on celebrities that range from Michelle Obama, Scarlett Johansson, to Rihanna and other huge names in the market. The PR agency that represents Le Vian, D’Orazio & Associates, work hard to make sure that multiple celebrities are photographed wearing the Le Vian products. Each year around 300 celebrities get photographed with their loved piece of Le Vian.
So watch out for the next time you are in the presence of this company’s products and don’t miss out on a chance to grab a piece for yourself as they are very rare and exclusive.